I'm currently working at IA Collaborative as a Senior Designer on projects across brand, print, service, and experience design, for clients like FedEx, Amgen, PepsiCo, and Hyatt. Working on nimble, multi-disciplinary teams requires wearing many hats—participating in ethnographic research, translating insights into strategies, getting your hands dirty during prototyping—all while engaging clients as partners in the design thinking process.
Before IA Collaborative, I was a Brand and Experience Designer at Uptake, a predictive analytics startup. In a role that combined design, strategy and writing, I focused on developing and articulating the brand identity system, including the visual identity, brand positioning, and personality; working on marketing communications, like investor presentations, sales collateral, and the company website; applying human-centered design methodologies to streamline and improve internal processes (e.g. hiring and on-boarding); facilitating workshops for internal stakeholders to define company values, culture, and various employee engagement initiatives; and researching, naming, and narrative development for brand extensions (e.g. philanthropic foundation, industry conference etc.).
I’m served as a board member and Design Director of the Chicago Design Museum where I led a team of designers in conceptualization of exhibition identities, design and installation of way-finding and didactic signage, definitionand implementation of web strategy, design, and development, and design and production of various marketing collateral.
From early 2011 until April 2014, I worked as an Information and UX Designer at Morningstar, Inc. Collaborating with a team of designers, analysts, and developers on a variety of print, interactive, and visualization projects, I’ve helped make complex financial data clear, compelling, and beautiful.
Prior to joining Morningstar, I was the Art Director at Design Bureau, a design and architecture magazine based in Chicago. I developed the grid structure, typographic system, and overall visual language for the first issue. Following the launch, my duties included issue layout and production, feature design, and design and development of the magazine’s website.
I graduated from the School of Journalism at University of Missouri in 2009 with a Strategic Communication Design degree, but I always look for ways to keep learning.